May 9, 2016

How Technology is Changing Event Marketing

Technology has changed the way products and services are sold. This includes the management of events and their marketing to the public. The efficiency of gaining the attention necessary for a successful event depends more heavily today on technology. Event marketing companies like Aventus help clients reach the right audience through social media, streaming video and other technological means. Presenting more control in community access. In an era where consumers can almost dictate information what information is received, it is important to market through the newest, most relevant technology.

Any number of events may happen on the same day and marketers need to find ways to stand out from the crowd to be noticed and position themselves for audience access. Millions of people utilize electronic devices each day, from their iPhones, laptops and tablets to find information concerning public events, news and the newest music video. Finding a point of entry amidst the deluge of social media noise is difficult, but not impossible using savvy event marketing.

Mobile technology is changing event marketing by allowing notifications about any event at a glance. Tapping into advertising on social media leveraging things like sharable video and tying it into experiential marketing can allow you to take an event like a product launch and turn it into a legitimate viral phenomenon, where your target audience does the legwork of promotion for you. Whatever audience you're trying to hit, or whatever the event, everything from camping, hiking, home goods to products for your office, leveraging your audience's love of technology is a necessity and with the right gameplan it's relatively easy - as long as there is access to Wi-Fi.

The use of the company website is an excellent way to create a "hub" for promoting any event. You have full control of your own website and can tie all of your pre-event promotion through traditional media as well as digital back to trackable locations on your website. Here you can track sign ups for the event, interactions, comments, etc. This data is invaluable as you gauge the success of different promotions you do for each event. Did a boosted post on Facebook drive RSVPs? Did a radio spot fail to meet expectations? While the technologies can vary, it does make sense to have a center point for your pre-event promotions. During the event, you'll want to make live, sharable videos, social media content and any other items promoted with recognizable branded hashtags and link back to your company's properties (social media, website, etc.) to maximize the value of the promotional "buzz". Just make sure that you've got high quality content waiting for them on your social media and primary website when they get there.

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