PopularityUtilizing Google’s keyword research tools and looking at exact match search queries (which limits Google’s tool to only exact instances of a keyword) we collected and parsed through hundreds of queries and assembled listings for only the most popular terms. The table below shows the estimated annual search volume on Google for these terms.
The more general the term the larger the larger the volume seems to be the rule of thumb when looking at the numbers from Google. The most popular logistics related search is obviously the general term “logistics”. This, while not surprising, explains a truth that search marketing professionals have known for many years – volume of search does not necessarily equate to quality of visit.
As logistics professionals, understanding how people search and the optimizing for those terms and offering content that aligns with their search intentions is vital for using the web as a tool to grow business. To do your own research, try Google’s free keyword tool here or use Bing’s comprehensive add on for Excel called Microsoft Advertising Intelligence which provides projected search volumes as well as demographic information for search terms.
About the Author
The author of this article is a contributor to viastore systems, a manufacturer of AS/RS systems, warehouse management software and conveyor systems.